Monday, 21 January 2013

Behind The Brand: W3ll People

W3LL PEOPLE (pronounced well) began life in 2008 in Austin, Texas. The product of the combined visions of a Make-up Artist (Shirley Pinkson), a Dermatologist and a Brand Developer.

With the understanding that any make-up we put on our skin ends up inside our bodies, the aim was to produce cosmetics that were initiative and achieved beautiful results on the surface, whilst being healthy and pure for our insides. To produce the ultimate in toxin-free, organic make-up, W3LL PEOPLE worked to three (hence the 3 in W3LL) simple core principles; the desire for products with enhanced performance, sustainability and the use of 100% natural and organic ingredients.
Produced in small batches, the W3LL products are created using pure, all-natural and organic ingredients and packaged in simple and functional and pleasantly understated recycle-able containers, resulting in a clean, green range that does the business!

Today W3LL PEOPLE produce around fifteen different (and brilliantly named) products, ranging from the fabulous Universalist Multi-use Stick, to Paganist Lip Gloss and Capitalist Versitile Brow Pigment. All are created using 100% natural and organic ingredients.


W3LL PEOPLE is available in the UK from Content or online

To find out more about W3LL PEOPLE go to www.w3llpeople.com
 

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