Online: Yumi Spring/Summer 2015

Back in December, whilst in the midst of working out what to buy people of christmas, I was worked on an E commerce shoot for fashion line Yumi, shooting the Spring/Summer 2015 collection - here is a little snippet of the make-up...

Working in collaboration with my old friend and fellow Make-up Artist Alexis Day, we created a fresh, bronzed but youthful look as per the brief. Radiant skin and a sun-touched glow were definitely the order of the day(s).

For those of you not in the know, E commerce (or e-com) is basically a photoshoot (studio or location based), the outcome of which is product shots for online content (i.e. online shops, websites and digital advertising). When it comes to a studio shoot, the make-up generally has to be pretty strong as the lights are usually heavy duty and so bleach out much of the colour. This shoot was very much once of those where I felt that I was completely overdoing the models and putting far too much make-up on the face (to my eye) but in the test shots, the make-up didn't look overdone at all - Always check what the camera is seeing!

We were shooting in the basement of the beautiful Pall Mall Deposit in West London, in the studios of still life and lifestyle photography specialists No_Halide Digital. With over fifteen years of photographing fashion, beauty, homewares and food, No_Halide boast an impressive client list that includes: GAP, asos, Fred Perry, Boden, M&S and Marie Claire and Red magazines.

For the life of me I can't remember every product I used (note to self: write them down or photograph them!) but I've mentioned a good few below...

Helen Dowsley Lashes

I prepped the skin and applied Weleda Skin Food to the face and neck to put some much needed moisture into their winter ravaged skin. I then applied my beloved Kjaer Weis foundation before touching up any blemishes with a little concealer. Brows were tided and filled in and eyes were layered and lining with various brown, cream and gold Couleur Caramel shadows. A little contouring and highlighting added definition to the face and Earthnicity Minerals Blusher in (I think) Sorbet added a glow to the cheeks and the lips were filled with a peachy/nude lip colour and gloss. After curling the lashes were swiped with some mascara before I applied Helen Dowsley Pretty Girl Lashes for added va-va-voom.

A post shoot pic.

A much more done make-up than I usually go with but I think it definitely conveys a youthful vibrancy and springtime fun. 

www.yumidirect.co.uk

Images: No_Halide Digital / Laura Jane Sessions - Organic Make-up Artist