Behind The Brand: INIKA

Like so many natural and organic beauty companies, INIKA was born as a result of personal health issues and, since its conception in 2006, INIKA cosmetics have gone from strength to strength and is now sold in more than 16 countries around the world.

The brainchild of CEO Miranda Bond and Jenny Williams, INIKA Cosmetics are a completely natural beauty brand that incorporate mineral and certified organic products. Awarded one of the highest safety ratings in the world by the Environmental Working Group (EWG), INIKA is committed to working to European directives; producing products free from chemicals, synthetic fragrances and carcinogenic toxins whilst maintaining their certified organic, cruelty-free and vegan status.

INIKA's mission is to create products that people fall in love with and work to four basic principles when creating products:

• To only use safe ingredients of the highest quality in the production of its cosmetics.
• To produce the best performing natural cosmetics in the world.
• To remain stylish and fashion forward; producing seasonal, on-trend collections within the range.
• To create the INIKA experience; creating products which provide an overall sensory experience, exciting your senses of touch, smell and sight whilst stimulating your emotions.

There are a number of truly outstanding products in the range, including the liquid mineral foundations, the beautiful array of rich, creamy eyeliners and the vegan Lip Whip. In addition to this there is a small, vegan-friendly brush collection with which to apply your a INIKA goodies.


I am a huge INIKA fan, choosing the organic Pure Primer as my very first product to write about for this blog. Look out for more INIKA product reviews in the near future.



www.inikacosmetics.co.uk
 

Images courtesy of INIKA